5 Ideas for Social Media Content Planning

In today’s hyper-connected world, social media has evolved far beyond likes and follows — it’s now one of the most powerful tools for building real relationships with your local audience. Whether you own a boutique café in Camden or lead a digital agency in Covent Garden, your ability to connect with nearby customers online can significantly impact brand awareness, customer loyalty, and even in-store footfall.
But meaningful engagement doesn’t happen by chance — it takes the right kind of content. In this blog, we’ll explore five smart and effective social media content ideas designed to help you not only reach your local audience but truly resonate with them.
1. Feature Real-Life Client Stories and Testimonials
Why does it work?
People enjoy watching their community’s success stories. Showcasing your real clients builds emotional bonds and trust, and makes you feel part of a community.
What should you post?
- Short videos of interviews with local influential loyal customers.
- Transformation stories, e.g. product usage, comical before and after (website redesign).
- UGC (user-generated content) through tagged reviews and photos.
Example:
Sarah from Southwark now attracts twice as many leads after we redesigned her website. Read her story by tapping the link.
Pro Tip: Always ask for permits before using customer testimonials and photos.
2. Show Local Snapshots of Your Business Activities
Why it works:
People connect to things that evoke emotions and feelings. Showing what the curtain is hiding brings your brand to a more human level and assists your followers in connecting with your brand.
What to post:
- Daily activities from the office, shop, or distribution centre.
- Introduction of staff (especially local employees).
- Office celebrations, team lunches and their venues.
Example:
This one is particularly special because it’s an update from the CoreDev offices. Look at our Transformers montage charging for work on a Monday!
3. Feature Your Own Local Activities Events, As Well As Joint Activities With Other Local Businesses
Why it works:
Your business becomes all the more relevant to the local story. Because of attending or sponsoring, or even mentioning those events, the business is also shown as caring about the area.
What to post:
- Classifieds pre- or post-event, live coverage, and photo albums.
- Joint or collaborative undertakings with local undertakings in the same or similar fields (e.g. advertising competitions, co-branding).
- Relevant local happenings that concern your field of industry, as well as your audience.
Example:
This year’s Camden Small Business Fair is something we are sponsoring, and they’re proud of it! Come and see us on the 22nd May for free consultations and digital giveaways!
4. Giveaway Events or Challenges Based on a Certain Area
Why it works:
Everyone likes freebies, particularly when they feel personal and tailored to them. Location-based contests tăng viral reach within the local area and pique customer engagement and participation.
What to post:
- Tag a nearby local friend and win contests.
- Spot this sticker/logo in Covent Garden photo challenges.
- Local trivia with prizes sponsored by local businesses.
Example:
GIVEAWAY TIME: Win a free brand audit + local coffee voucher! Tag a London-based business owner who needs one. Digital winner announced Friday!
5. Apply Geo-tags and Local Hashtags Routinely
Why it works:
Discovery is key. Geotags and local hashtags index *slightly* increase* the chances of your posts appearing on local searches, thereby attracting new clients in the vicinity.
What to do:
- Always use the physical place of the business in Stories and posts.
- Tag-specific locations hashtags, like #LondonBusiness, #CamdenEats or #CoventGardenCreatives.
- Join in on popular local themed challenges like #LondonInSpring or #SupportLocalUK.
Example:
Just launched a new website for a brilliant salon in Soho! #LondonWebDesign #SohoStyle #DevonicWeb
Final Thoughts
To truly hook up with local customers on social media, you need to live relevant, relatable, and actual. Don’t just promote — tell tales, start conversations, and show up consistently for your network’s digital spaces.
Start with one of these content material thoughts, measure engagement, and refine your strategy based on what your audience responds to. In time, you’ll build not just a following, however a loyal local customer base.
Need assistance handling your social media for local effect?
Contact DevonicWeb for tailor-made social media strategies that connect and convert.