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Notes from the team.
Tutorials, opinions and lessons from shipping production work. Mostly WordPress, plus Shopify Plus, Next.js and Google Ads for founders and marketing teams.
A digital roadmap that survives contact with reality
Most digital transformation roadmaps look sharp in the boardroom and collapse in delivery. Here is how to build one that actually survives execution.
Voice AI agents: how they work end to end
A practitioner's guide to how voice AI agents actually work, from the STT-LLM-TTS pipeline to barge-in, latency and the platform decision.
Block-first WordPress: editor-friendly sites with Gutenberg and Bricks
A practical guide to choosing between Gutenberg and Bricks Builder in 2026, based on who edits the site, how complex the design is, and what lock-in you can live with.
In-app purchases and subscriptions with RevenueCat
A practitioner's guide to shipping subscriptions with RevenueCat: setup order, the mental model, cross-platform sync, and when the 1% fee stops making sense.
Entity SEO: how Google understands your brand
Google no longer ranks strings of text. It ranks entities. Here is how to make your brand one Google recognises, and why it now decides AI Overview citations.
B2B and trade pricing on Shopify: Cart Transform Functions and tiered discounts
## What changed in April 2026 (and why most guides are wrong)
Shipping to the App Store and Google Play: what it takes
What it really takes to ship a native app to the App Store and Google Play in 2026: rejection risks, closed testing, API deadlines and metadata traps.
Klaviyo email flows that recover lost revenue
How to build Klaviyo flows that actually recover revenue: the right build order, the three-email sequence that outperforms one, and the deliverability lever most brands ignore.
Tracking your visibility in Google AI Overviews: beyond traditional rankings
Google Search Console still hides most of what you need to know about AI Overviews. Here is the metric set, tool stack and diagnostic that actually works.
Rescuing an inherited or unfinished app: an audit first approach
Inherited a stalled app or a half finished build? Start with a structured audit, not a rewrite. Here is how we scope, decide and sequence the rescue.
Page builders vs custom themes: the real long-term cost
Page builders are fine for the first eighteen months. Here is what actually happens to performance, security and migration cost at year three and beyond.
Designing for accessibility (WCAG AA) from the first screen
WCAG 2.2 AA is now the practical floor for the web. Here is how to build it into design decisions from day one, and why retrofitting costs so much more.
Why a flat fee beats percentage-of-spend for PPC
Percentage-of-spend PPC fees create a structural conflict of interest. Here is why a flat fee usually serves you better, and when it does not.
Building a customer-support AI that does not hallucinate
Hallucinations cannot be fully eliminated, but they can be contained. Here is the architecture and governance that makes a support chatbot safe to deploy.
Headless Shopify with Hydrogen: when it pays off
Hydrogen and Oxygen make headless Shopify more accessible than ever, but the maintenance cost is real. Here is when it actually pays off.
How to run a two-week digital strategy sprint
Most digital strategy work takes three months and produces a deck no one references again. A two-week strategy sprint compresses the same deliverables into a format that keeps decision-makers engaged
AI agents for business: what actually works in 2026
A practitioner's read on where AI agents pay back in 2026, where they still fail, and how to decide whether to build or buy.
Migrating from WordPress to Next.js without losing SEO
A senior guide to moving from WordPress to Next.js without tanking organic traffic. Redirects, rendering strategy, canonicals, sitemaps and post-launch monitoring, in order.
Design systems: how tokens and components save money
A practitioner's guide to where design systems actually save money, why tokens changed in 2025, and when the upfront cost is not worth paying.
How to scope an MVP that ships in weeks
A practitioner's guide to scoping a minimum viable product that reaches real users in eight to twelve weeks, without the feature bloat that kills most launches.
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