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Notes from the team.
Tutorials, opinions and lessons from shipping production work. Mostly WordPress, plus Shopify Plus, Next.js and Google Ads for founders and marketing teams.
Black Friday readiness for Shopify stores: a two-week technical checklist
A day-by-day plan for the 18 days before Black Friday: audit apps and checkout, test with a matrix, freeze on 20 November and trade with a rollback ready.
WordPress 7.0 AI features: what a business website actually gets, and what is plugin hype
WordPress 7.0 ships AI plumbing, not a chatbot. Here is what your business site really gets, how to judge AI plugins, and how to plan for 7.2.
How to see traffic from ChatGPT, Gemini and Perplexity in GA4: a channel group that works
GA4's native AI Assistant channel is a start, not a finish. Here's how to build a custom channel group, validate it and read the numbers honestly.
Branded search clicks down but rankings steady? How to diagnose AI Overviews in Search Console
Branded clicks falling while rankings hold? Here is how to confirm whether AI Overviews on your brand name are the cause, using Search Console and a manual SERP check.
What happens if your Android app doesn't target API 36 by 1 November 2026?
Missing Google Play's API 36 deadline won't delete your app, but it stops updates and can hide you from new users. Here is what to do in the five days left.
How to turn off Meta product browsing in your ads before 28 October (and how to test it before Black Friday)
Meta plans to switch product browsing on for live ads on 28 October. Here is how to opt out now, check every ad, and run a proper test before Black Friday.
Next.js 15 end of life on 21 October 2026: should you upgrade to Next.js 16 now?
Next.js 15 loses security support on 21 October 2026. Here is what that really means, how exposed you are, and how to plan the move to Next.js 16.
Shopify has blocked new script tags: how to move your tracking pixels to Web Pixels before March 2027
Shopify blocked new script tag creation on 1 October 2026 and stops injecting them on 1 March 2027. Here is what to do before BFCM and before the full cutoff.
Do UK websites still need a cookie banner? What the Data (Use and Access) Act changed for analytics cookies
The DUAA did not kill the UK cookie banner. It changed what the banner has to ask, and GA4 is still not exempt. Here is what actually changed.
Core Web Vitals for Shopify stores
Most Shopify stores only fail one of the three Core Web Vitals. Here's where the real problem is, and how to fix it without a full replatform.
Microsoft Ads: the paid channel most brands ignore
Microsoft Ads reaches an older, wealthier, desktop-heavy audience at a 33% CPC discount to Google, with LinkedIn targeting Google cannot match.
From Figma to shipped: what a real design handoff includes
Two structural gaps cause most of the pain. The **spec gap** is that Figma shows the happy path but not the error states, loading states, empty states, or responsive behaviour. The **feasibility
A digital roadmap that survives contact with reality
Most digital transformation roadmaps look sharp in the boardroom and collapse in delivery. Here is how to build one that actually survives execution.
Voice AI agents: how they work end to end
A practitioner's guide to how voice AI agents actually work, from the STT-LLM-TTS pipeline to barge-in, latency and the platform decision.
Block-first WordPress: editor-friendly sites with Gutenberg and Bricks
A practical guide to choosing between Gutenberg and Bricks Builder in 2026, based on who edits the site, how complex the design is, and what lock-in you can live with.
In-app purchases and subscriptions with RevenueCat
A practitioner's guide to shipping subscriptions with RevenueCat: setup order, the mental model, cross-platform sync, and when the 1% fee stops making sense.
Entity SEO: how Google understands your brand
Google no longer ranks strings of text. It ranks entities. Here is how to make your brand one Google recognises, and why it now decides AI Overview citations.
B2B and trade pricing on Shopify: Cart Transform Functions and tiered discounts
## What changed in April 2026 (and why most guides are wrong)
Shipping to the App Store and Google Play: what it takes
What it really takes to ship a native app to the App Store and Google Play in 2026: rejection risks, closed testing, API deadlines and metadata traps.
Klaviyo email flows that recover lost revenue
How to build Klaviyo flows that actually recover revenue: the right build order, the three-email sequence that outperforms one, and the deliverability lever most brands ignore.
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