SEO services

Technical SEO is the first audit pass on every engagement: Core Web Vitals across the templates that drive traffic, schema markup verified in Google's test tools, sitemap and robots policy that match the indexing strategy, and a redirect map that protects the equity built up over years of organic ranking. Most SEO problems show up in the technical layer first; fixing them there is faster and cheaper than trying to out-content them.

Auditing the whole crawl

Before any content work, we crawl the site the way a search engine does. Screaming Frog maps the full crawl, broken links, redirect chains, duplicate titles, orphaned pages and thin templates, and we cross-reference it with Search Console coverage and, where it matters, server log files to see what Google actually crawls versus what it ignores. Core Web Vitals are profiled with Lighthouse on the templates that drive traffic, and schema is validated in Google's own tools rather than assumed to work. You can't fix what you haven't measured.

Content strategy mapped to intent

Content strategy comes second, mapped to actual search intent rather than keyword volumes in isolation. The brief for any new page names the exact query cluster it targets, the searcher's stage in the funnel, the on-page entities it should reference, and the internal links it needs to earn its ranking. Linking is treated as architecture, not as a post-publish afterthought.

Link earning, not link buying

Link strategy is digital PR plus genuinely useful content plus the internal link graph. We don't run private blog networks, buy guest-post placements on irrelevant sites, or use the link marketplaces that have spent the last decade getting domain names penalised. The patient version of link earning is the only one that holds up to a Google update.

Built for AI search, not just blue links

Search is shifting from ten blue links to AI answers and rich results, and the work that wins there is the same work that wins classic SEO done well: clean structured data, clear entities, and content that genuinely answers the question. We mark content up so it's eligible for rich results and citable by AI answer engines, and we track where a brand is being surfaced, not only where it ranks.

Reporting in plain English

Monthly summaries name the queries that moved, the pages that gained or lost, the technical regressions we caught and fixed, and the prioritised list of next-sprint work. A live Looker Studio dashboard pulls GA4 and Search Console together for anyone who wants to self-serve, but the summary is still written by a human. No vanity dashboards, no jargon, no "the algorithm is volatile" hand-waving.