A new website launch is a big deal for any business. Whether you’re rebranding, renovating, or launching from scratch, visibility is everything – and one of the best ways to get it is with a focused social media campaign. When leveraged wisely, social media sites can assist you in reaching new groups of people, driving traffic, and creating early momentum that prepares your site for long-term success.

In this article, we’ll discuss how social media can play a strategic part in website launches and offer actionable strategies you can use to leverage it to its full potential.

Why Social Media Matters for a Website Launch

A new website requires traffic—and pronto. Social networks such as Instagram, Facebook, LinkedIn, and X (formerly Twitter) provide instant access to your current and prospective buyers. Unlike SEO, which may take weeks or months before picking up steam, a timely social media campaign can drive interest and traffic from the very first day.

Here’s why social media benefits your website launch directly:

• Instant visibility for your site on high-reach platforms
• Greater brand awareness and interaction before, during, and following launch
• Drive direct traffic from call-outs and click-through links
• Early opportunities for feedback and user insight
• Deeper audience bonding through genuine, real-time communication

Build Your Social Presence Before the Launch

Before you start promoting your website, you need to create or improve your online presence. If you already have social media accounts in use, make sure that they are optimised for interaction. In case you don’t, now is the time to create them.

Critical steps in creating your presence:

Select proper platforms: Determine where your audience is most active.

Striking consistent branding: Employ the same logo, colours, and tone in all profiles.

Establish defined bios and links: Make sure your profile bios contain keywords relevant to your content and a link to your website or teaser page.

Begin posting early: Pre-launch your launch with behind-the-scenes peeks or early previews.

Early posting generates anticipation and sets your audience up for your announcement.

Three Social Media Strategies That Work for Your Website Launch

To make your social campaign work for your launch objectives, the following are three high-impact strategies to implement:

1. Share Compelling Visual Content

Visual content is perhaps the most engaging medium for grabbing someone’s attention. In the days leading up to the launch, build a series of consistent branded visuals to tease out what’s to come. You could share:

• Sneak peeks of your new website design
• Photos of your team developing the project
• Product/service teasers showcasing enhancements

Share these images on Instagram, Facebook, and LinkedIn, as per your business category. Leverage platform-specific features (e.g. Instagram Stories, Facebook Events) to make them more discoverable.

Tip: Utilise branded templates and apply a consistent colour scheme to enhance recognizability.

2. Develop Video Teasers and Announcements

Video content still beats static posts on the majority of platforms. Leverage this by making short videos to share on launch date announcements, take us through main website features, or give us a peek at who’s driving the project.

Share your videos here:

• YouTube – the second-largest search engine
• Instagram Reels or Stories
• LinkedIn Video Posts for B2B users
• Facebook & X for wider reach

A launch countdown series or “what’s new” walkthrough can generate great engagement and anticipation.

3. Leverage Testimonials and Social Proof

If you’ve worked with customers before, now’s the time to showcase their feedback. User testimonials build trust and offer validation for visitors exploring your new site.

Share quotes as image cards or brief video testimonials. For an added level of credibility, tag the reviewer (with consent) or refer to your reviews on sites such as Trustpilot or Google Reviews.

Remember to connect these testimonial posts to the related landing pages on your site.

Driving Traffic through Strategic Posting

After your site is live, your campaign should transition from expectation to conversion. Each post should contain:

• Concise CTAs (e.g. “Visit our new site now”)
• Monitor links to track traffic (make use of UTM parameters)
• Final hashtags and keywords to reach more people
• Mention or join forces with partners or influencers

Keep the momentum going by posting launch-related material regularly for at least 2–3 weeks after launching.

Final Thoughts

A well-thought-out and systematic social media campaign can greatly boost your website launch, not only by generating traffic but by building your brand image and customer confidence. From teaser messages and word-of-mouth to entertaining videos and images, the opportunities are limitless if planned properly.

If you’re preparing to launch a new website and want expert support, the team at DevonicWeb can help. Our digital marketing specialists offer tailored social media management services to ensure your launch gets the attention it deserves.