Regardless of brand status or athletic prowess, in the current digital era, having a brand identity is important to all market owners. If you want to stand out in this digital world as a business, your audience should have the ability to recall your brand and subsequently, making an emotional connection with your business becomes effortless.

The steps included in this blog will enable you to create a credible and powerful brand mark and differentiate it from the crowd in the online space.

What Will Brand Identity Do For You? 

For a brand maker, the following elements play an integral role in making a holistic brand identity:

• Logo along with its colour scheme
• Website user interface including surveillance, graphics, and animation
• Design elements
• Brand’s Tone and Content
• Voices of social interactions
• Character traits of the brand 

It is the summarised view of determining what perception your product elicits.

1. Define Your Brand Core

Formulating the visuals and content comes forth only after thorough clarification. You should figure out the “Why” first. 

Consider the following: 

• Which business do you run or plan to establish? 
• Who is interested in your products or services?
• What unique benefits do you deliver?
• What is distinct about you from your business rivals? 

Take Action: Draft a brand mission, vision, and values statement. These shall guide your branding endeavours.

2. Know Your Audience Inside-Out

Your brand should connect on a deeper level with your ideal customer. Be sure to do extensive research to know:

• Their demographics (age, place of residence, occupation)
• Their goals and pain points
• Their mode of communication and visuals they’re accustomed to

Tip: Real data can be collected from Google Analytics, Facebook Insights, and customer surveys. 

3. Create a Memorable Logo & Visual System

Your logo is one of the first impressions people get of your company – don’t waste it. But it isn’t all about the logo; your brand’s visual identity should also include:

• A coherent colour palette consisting of (2 – 4) main colours.
• Designated brand typefaces (headings, body, and accent).
• Style of icons and designs (flat, minimalistic, illustrative, etc.).
• Standing image and video styles.

Pro tip: Do not forget to employ a brand style guide. It will help with maintaining visual consistency across your website, social media, advertisements, and even documents.

4. Craft a Unique Brand Voice

A brand’s voice matters as much as its visibility. How do you want to sound? 

• Friendly and relaxed? 
• Professional and serious?
• Witty and light-hearted? 

The tone used must fit within the standards set by your audience, the expectation you created earlier, and your brand’s identity.

For instance, in the United Kingdom drinks market, you have Innocent Drinks that use a bizarre but delightful tone which is associated with their brand, while Deloitte will speak in a strict formal voice as expected from a corporate giant.

5. Create a professional, user-centred website

Every website is a business’s online head office. A business must showcase its online presence using a contemporary, fast, and user-friendly website that aligns with its brand ethos.

Don’t forget to integrate:

• Branding Elements (Fonts, Logo, Colours)  
• Mobile optimization 
• Clear communications with effective CTAS and micromessages
• Easier manoeuvrability/ Navigation ease
• A better “About Us” page

Secondary: Your website is a powerful tool to weave your brand narrative using pictures, testimonials, case studies, and videos.

6. Maintain Uniformity Across All Channels

Your customers will always expect uniformity while accessing your social media handles, be it an Instagram account or email newsletters, or even your business website.

• To keep brand perception clear and uniform:
• Use a consistent tone in all content provided 
• Visual branding adds identity and must still remain uniform.
• Engage with your audience regularly.
• Align your messaging to your business core tenets.

Tool tip: Canva, Notion and Brandfolder are wonderful tools that assist with asset and brand element storage and ease of access by your team.

7. Leverage Trust and Authority Through Content

Your identity as a brand increases, especially when you give your consumers or audience great value in content.

• SEO Articles
• SMM
• Content Creation
• Marketing via Email
• Organising webinars or offering supplementary material

Note: Bolster your authority in the industry. It improves loyalty and visibility online.

8. Engage & Evolve based on feedback

These are not lifeless brands. They evolve with the audience. Be attentive with your audience responses and with every emerging design and language trend as well.

• Conduct polls and a feedback form.s
• Employ Hotjar or Google Analytics to monitor user activity.
• Follow social media trends – what is trending and what is not.
• What to remember: Consistency drives trust, and evolution keeps it new.

Conclusion

Having an online presence requires an active engagement to strengthen brand identity, monitoring and adjusting it according to audience needs. When tailored carefully, recognition and trust, loyalty, as well as revenue will inevitably rise.

At DevonicWeb, we assist UK firms in shaping dynamic and customised brand identities, logos and websites, their tone of voice in the digital realm, and much more.

Looking for solutions that will capture the attention of potential clients?

👉 Get in touch today for a branding evaluation.