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Notes from the team.
Tutorials, opinions and lessons from shipping production work. Mostly WordPress, plus Shopify Plus, Next.js and Google Ads for founders and marketing teams.
What happens if your Android app doesn't target API 36 by 1 November 2026?
Missing Google Play's API 36 deadline won't delete your app, but it stops updates and can hide you from new users. Here is what to do in the five days left.
How to turn off Meta product browsing in your ads before 28 October (and how to test it before Black Friday)
Meta plans to switch product browsing on for live ads on 28 October. Here is how to opt out now, check every ad, and run a proper test before Black Friday.
Next.js 15 end of life on 21 October 2026: should you upgrade to Next.js 16 now?
Next.js 15 loses security support on 21 October 2026. Here is what that really means, how exposed you are, and how to plan the move to Next.js 16.
Shopify has blocked new script tags: how to move your tracking pixels to Web Pixels before March 2027
Shopify blocked new script tag creation on 1 October 2026 and stops injecting them on 1 March 2027. Here is what to do before BFCM and before the full cutoff.
Do UK websites still need a cookie banner? What the Data (Use and Access) Act changed for analytics cookies
The DUAA did not kill the UK cookie banner. It changed what the banner has to ask, and GA4 is still not exempt. Here is what actually changed.
Core Web Vitals for Shopify stores
Most Shopify stores only fail one of the three Core Web Vitals. Here's where the real problem is, and how to fix it without a full replatform.
Microsoft Ads: the paid channel most brands ignore
Microsoft Ads reaches an older, wealthier, desktop-heavy audience at a 33% CPC discount to Google, with LinkedIn targeting Google cannot match.
From Figma to shipped: what a real design handoff includes
Two structural gaps cause most of the pain. The **spec gap** is that Figma shows the happy path but not the error states, loading states, empty states, or responsive behaviour. The **feasibility
A digital roadmap that survives contact with reality
Most digital transformation roadmaps look sharp in the boardroom and collapse in delivery. Here is how to build one that actually survives execution.
Voice AI agents: how they work end to end
A practitioner's guide to how voice AI agents actually work, from the STT-LLM-TTS pipeline to barge-in, latency and the platform decision.
Block-first WordPress: editor-friendly sites with Gutenberg and Bricks
A practical guide to choosing between Gutenberg and Bricks Builder in 2026, based on who edits the site, how complex the design is, and what lock-in you can live with.
In-app purchases and subscriptions with RevenueCat
A practitioner's guide to shipping subscriptions with RevenueCat: setup order, the mental model, cross-platform sync, and when the 1% fee stops making sense.
Entity SEO: how Google understands your brand
Google no longer ranks strings of text. It ranks entities. Here is how to make your brand one Google recognises, and why it now decides AI Overview citations.
B2B and trade pricing on Shopify: Cart Transform Functions and tiered discounts
## What changed in April 2026 (and why most guides are wrong)
Shipping to the App Store and Google Play: what it takes
What it really takes to ship a native app to the App Store and Google Play in 2026: rejection risks, closed testing, API deadlines and metadata traps.
Klaviyo email flows that recover lost revenue
How to build Klaviyo flows that actually recover revenue: the right build order, the three-email sequence that outperforms one, and the deliverability lever most brands ignore.
Tracking your visibility in Google AI Overviews: beyond traditional rankings
Google Search Console still hides most of what you need to know about AI Overviews. Here is the metric set, tool stack and diagnostic that actually works.
Rescuing an inherited or unfinished app: an audit first approach
Inherited a stalled app or a half finished build? Start with a structured audit, not a rewrite. Here is how we scope, decide and sequence the rescue.
Page builders vs custom themes: the real long-term cost
Page builders are fine for the first eighteen months. Here is what actually happens to performance, security and migration cost at year three and beyond.
Designing for accessibility (WCAG AA) from the first screen
WCAG 2.2 AA is now the practical floor for the web. Here is how to build it into design decisions from day one, and why retrofitting costs so much more.
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